Pacific Sisters: Fashion Activists
Pacific Sisters: He Toa Tāera
Social media graphics: Instagram stories
Print collateral and billstickers
Digital adverts: banners, adshels
A celebration of mana wāhine, indigenous identities, and the role Pacific Sisters have played over the past 26 years. This exhibition explored mediums including fashion, performance, music, and moving image through the lens of urban Māori and Pacific peoples in Aotearoa.
The direction for this integrated marketing campaign was simple: celebrate the artists and let the visual impact of the work to speak for itself. Imagery was to be the prominent feature, supported by minimal text and a clear, concise call-to-action for the duration of the exhibition. Hero images were selected in collaboration with the Curator and were presented at large scale, where possible. In the case of the billstickers, the artwork filled one whole poster allocation, while accompanying text was positioned in the neighboring frame.
Curator of Contemporary Art and Art Historian
Social Media Advisor