Client: Wētā Workshop
Stakeholder: Ngāi Tahu, Pounamu Pathways
Deliverables: Exhibition graphics and experience brand/typeface

A cultural experiences brought to life using innovative design and immersive technology that is entirely unique to the Te Tai o Poutini West Coast. This experience is rich in narrative that includes history relating to; settlements, battles, pūrakau, taniwha and it's unique landscape and taonga within it.
The Pounamu Pathway further extends into the digital realm, providing a guided experience through distinctive Pou Whenua (places of significance) that seamlessly connect the four centers (yet to come), natural icons of the taiao, and various other attractions.
Images supplied by Wētā Workshop
Creative direction by Wētā Workshop
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