Client
Samsung
Samsung
Creative Partner
Mahi Tahi
Mahi Tahi
Deliverables
4 illustrations based on two themes
4 illustrations based on two themes
When collaborating with Samsung to produce a pair of Galaxy Z Flip6 phone cases, my intention was to create an intricate design that captivates consumers and enriches their user experience through thoughtful design centred within te ao Māori.
I created a visual narrative that feels both rooted and relevant by drawing inspiration from the vibrant patterns and symbolic elements of te taiao. The challenge was to ensure the patterns and colours were not only visually striking but also harmonised with the device’s sleek design.
Tai Marino | Calm Tides of the Kiwa
Incorporating a tāniko pattern called te ara moana (the pathway to the sea), this design is inspired by taonga tūturu, kākahu that are many decades if not centuries old, and has been empathetically adapted to convey the relationship between the ocean and sky.
Incorporating a tāniko pattern called te ara moana (the pathway to the sea), this design is inspired by taonga tūturu, kākahu that are many decades if not centuries old, and has been empathetically adapted to convey the relationship between the ocean and sky.
Nau mai te Pō | Beckoning the night
Inspired by the night sky and concepts relating to tātai whakapapa (genealogy). This design evokes the essence of 'ka mua, ka muri', reminding us to look backward and learn from the past back to move forward while also honouring whakapapa as a fundamental holder of knowledge.
The cases were a gift with purchase and the wallpapers are a digital download vid the Samsung website.
Inspired by the night sky and concepts relating to tātai whakapapa (genealogy). This design evokes the essence of 'ka mua, ka muri', reminding us to look backward and learn from the past back to move forward while also honouring whakapapa as a fundamental holder of knowledge.
The cases were a gift with purchase and the wallpapers are a digital download vid the Samsung website.