The Hocken Library and Bridget Reweti – Pōkai Whenua, Pōkai Moana
Artist publication
Exhibition identity
Digital marketing
Print advertising and pull-up banner
Exhibition takeaway

Bridget Reweti’s (Ngāti Ranginui, Ngāi Te Rangi) work explores the representation of New Zealand’s iconic landscapes by employing traditional photographic techniques to subvert the scenic view. Reweti’s critique on landscape perspectives is informed by customary knowledge of Māori names and narratives.
The identity and supporting typeface was inspired by sails, bodies of water, and chiselled markings used to shape and adorn waka. The repeated angles and subtractions work to further reinforce movement and direction.

The regions photographed provided an abundant source of colours, while organic shapes, movement and typography are incorporated to evoke a sense of connection to the roto and whenua and their whakapapa.

Bridget Reweti
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